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Archives: September 2011

After a Slow Build, Media Takes Notice of Wall Street Protest

The people taking part in the Occupy Wall Street protests have seen coverage of their live-in take off in recent days. Poynter.org has a tally of which outlets have covered it and how much. The post notes The Atlantic Wire’s interesting story about how the media has covered the protest by noting the non-coverage of it.

The uproar and ensuing investigation over one officer’s use of pepper spray on calm female protesters has now made headlines around the world. And a celebrity appearance will always get media attention; Susan Sarandon is supporting the effort and documentarian/author Michael Moore made an appearance earlier this week.

But journalists note that the slow build-up of coverage is, in part, a reflection of a major shortcoming of the Occupy Wall Street campaign (and any campaign that hopes to get media coverage): a lack of a clear goal.

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Join the Real World: The ‘Day to Disconnect’ is Sunday

Walk around any neighborhood of New York and you’ll find people so latched to their iPhone screens they nearly stroll in to moving traffic. Walk in to any meeting at a PR firm and there will undoubtedly be at least one person who can’t go the full hour without checking their smartphone.

We suspect public relations professionals are among the worst offenders of screen obsession. Never wanting to miss a client email, journalist query or even a re-tweet notification, we hover. Oh do we hover. But the truth is, much can be gained by focusing on the people actually at hand.

To find out just how hooked you are, take the pledge to disconnect from anywhere from 1 to 24 hours on the “Day to Disconnect,” this Sunday.

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Spin the Agencies of Record

MWW Group has been selected as corp comms AOR for Coinstar, which operates more than 33,000 Redbox DVD kiosks and nearly 19,000 coin-counting kiosks. Work will focus on corporate reputation, financial media outreach, crisis, and CSR.

Canadian country star Paul Brandt has chosen Brookline Public Relations, a Canadian boutique firm, as his AOR. The work will focus on Brandt’s two new albums, ”NOW” and “Give It Away,” his upcoming tour, and his documentary series Build It Forward.

Voli Light Vodkas, a brand of low-calorie flavored vodkas, has chosen BrandLink Communications as AOR. The firm will focus on events, strategic partnerships, celebrity outreach, and local and national media relations. BrandLink’s consumer goods and lifestyle teams will lead the account.

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Michael Wolff Out at ‘AdWeek’?

Gawker is reporting that Michael Wolff‘s tenure as editorial director of Adweek may be coming to an end today. Rumors started bubbling up a couple of weeks ago that Wolff and parent company Prometheus Global Media were at odds.

Wolff has only been with the company for less than a year and spearheaded a revamp and relaunch (that included a typo) of the magazine. Our AgencySpy colleague Kiran Aditham spoke with Wolff shortly after he took the position for a three-part Media Beat interview, where he called the relaunch “necessary” and “obvious” and said of Prometheus “the support is there and it’s rich.” You can click here for all of the segments of that interview.

Update: The answer to the question, according to FishbowlNY, is no. Prometheus chairman Jimmy Finkelstein says he’s not being fired and he wouldn’t announce it in the media if he were. This story is a couple of days old, so perhaps there was some talking going on over the weekend to avoid a dismissal? Either way, we’re always happy when there’s good jobs news to report.

Free Coffee! Or Spend $85 On a Starbucks T-Shirt

Today is National Coffee Day and some companies are using the holiday to give away free coffee, which is great.

You have until 11a.m. to get your free cup at 7-11 and Krispy Kreme* will get you caffeinated for free all day, and rumor has it that McDonald’s is offering free joe.

It doesn’t look like Starbucks is giving anything away, but you can give them (or Nordstrom’s) $85 for a fancy Alexander Wang t-shirt with a coffee-stain stencil of the Starbucks mermaid. The tee (at left) has nothing to do with coffee day. Rather it’s for Starbucks’ 40th anniversary and there are three others at the same price, all created by CFDA/Vogue Fashion Fund award winners. Wethinks we like free coffee better.

[h/t NY1]

*Correction after the jump.

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The Ticker: Marketing food to kids; Congress on Twitter; Socnet privacy; Election Tracker; Reuters Op-ed section

Kindle Fire a ‘Service,’ Not a Tablet

Photo: Emile Wamsteker/Bloomberg

When Jeff Bezos announced Amazon’s new Kindle products today he presented them with this message, “What we are doing is offering premium products at non-premium prices… We don’t think of the Kindle Fire as a tablet. We think of it as a service.”

Of course, many of the news stories today have compared the Kindle Fire to the iPad, noting the big differences between the two. One is obviously a couple hundred bucks and the other costs much more. Nevertheless, Reuters focuses on Barnes & Noble, which may take a big hit on the e-reader front.

Bezos made sly references to the iPad, but largely focused on what the Kindle Fire can do — it has apps, games, email capabilities, and more.

What do you think of positioning the Kindle Fire as a service rather than a tablet? The comments section is open.

[image via Bloomberg]

Lip Gloss That Lights Up!

Look at what we got today!

Oxygen has made these tubes of lip gloss that have mirrors on one side and buttons to turn on a little light. The Mediabistro office is already well-lit so we haven’t had the chance to test the usefulness of this feature, but we’re going to say A+ in advance. Now no one can accuse you of putting on your make-up in the dark. Or maybe you look like you have but you haven’t and now there’s proof you haven’t and that’s actually sad. We still say A+ though.

The tubes were created to promote Oxygen’s show Bachelorette Party, debuting on October 17. The show will focus on classy pre-wedding affairs featuring sit-down dinners, touching moments between families, and joyful expressions of love as the week’s featured bachelorette takes the final steps towards becoming a bride.

Actually, the show has strippers, spandex, bickering, gyrating, and drunkeness with a Vegas backdrop.

Lip gloss!

The PRNewser Business Directory is Taking Submissions

PRNewser has added a new tab to its Facebook page! Use the form on our new PRNewser Business Directory page and your firm will appear in our complimentary online directory.

Click here to add your agency’s name, website, practice specialties, and a brief description (two or three sentences max) to the form. The PRNewser Business Directory will make its debut on October 18. And we’ll be updating and publishing the directory online each month.

The directory will serve as a comprehensive list of PR firms from around the country and abroad. Job seekers, potential clients, and others looking for information about public relations firms will now have a one-stop reference.

“Like” us and list your services on the PRNewser Business Directory.

FTC’s Reebok Ruling Means You Have to Go to the Gym After All

Reebok RunTone shoes. Photo: Bill Hogan/Tribune file photo

The Federal Trade Commission announced today that Reebok has agreed to a $25 million settlement “to resolve charges that the company deceptively advertised” its EasyTone and RunTone shoes. David Vladek, director of the FTC’s Bureau of Consumer Protection said in a news conference today that the company’s claims — that they strengthen and tone muscles better than other shoes — were not backed up by sufficient evidence.

Reebok stands by the shoes, saying that they don’t agree with the FTC’s charges. Nevertheless, the dent in Reebok’s reputation has already been made.

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