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Archives: October 2011

Top Five Robert Gibbs Soundbites from This Morning’s Council of PR Firms Keynote

This morning, former Obama press secretary Robert Gibbs gave a master class in how to deliver a keynote address.

Speaking at the Council of PR Firms’ Critical Issues Forum — the theme was “Social Revolution: Are You Mobilizing Communities or Just a Voice in the Crowd?” – he discussed social media, communications, politics, business, and the day-to-day of being in the Obama White House in a seamless 30-minute speech that made it one of the better keynotes we’ve ever heard. After the jump, we have a few one liners from the speech (the #CIF2011 hashtag has been following the conference all day) and a look at why the speech was so successful.

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New Klout Algorithm Tells Many That They’re Less Influential

In what the company calls “the biggest step forward in accuracy, transparency and our technology in Klout’s history,” the influence scoring site introduced some changes to its scoring process yesterday that has resulted in lots of ululating over drops in “klout.”

According to the announcement made on the Klout blog yesterday, the company has upgraded its scoring platform to take more of the vast amounts of online info out there into account. The post says the majority of people will see their scores remain the same or go up. If that’s true, then it’s the minority that’s kicking up a lot of dust. Some want to #OccupyKlout.

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Smoking Herman Cain Staffer: That Ad Meant Nothing

Herman Cain confuses us. And he confuses many others. Apparently, that’s just a strange characteristic of his entire presidential campaign. Yet he’s still leading in the polls. Welcome to Dimension X.

This week, one of Cain’s campaign ads went viral, mostly because it features the candidate’s chief of staff, Mark Block, taking what looks to be a very satisfying drag off of a cigarette. So for the past few days, folks have been analyzing what this could possibly mean. Is it a sign that Cain and his camp are rebels, bucking the system and to hell with your “proprieties”? Is it a secret message to the tobacco industry or to smokers nationwide? This may very well be the Inception of political ads.

Block told Fox’s Meghan Kelly, “There was no subliminal message.” Rather it was a decision to just “let Block be Block.” The Washington Post isn’t buying it.

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Elevator Pitch: One-on-One with OnSwipe CEO

In the latest episode of “Elevator Pitch,” host Alan Meckler gets pitched by OnSwipe CEO Jason Baptiste, who says his company’s tablet publishing platform is “insanely easy.”

For more videos, check out, and be sure to follow us on Twitter: @mediabistroTV

The Ticker: Marketwire vs. PRNewswire; NYT & WSJ’s leak sites; Socnet monitoring; Black newspapers; Social China

McRib, The Game

Photo: McDonald's/PRNewsFoto

In case you hadn’t heard, McDonald’s is bringing back the McRib nationwide for three weeks. First introduced in 1982, the sandwich — boneless pork, onions, BBQ sauce, and pickles — is usually only offered here and there at random franchises. Except in Germany where it’s always available and they love David Hasselhoff.

To promote the sandwich, McDonald’s has launched a game on Facebook, “The Quest,” asking players to chart their progress using the #McRib hashtag on Twitter. The Christian Science Monitor suspects that the fast-food chain is trying to drum up a little love from the young people for the usually elusive sandwich.

But the event has generated so much press, it seems McDonald’s doesn’t need to do much. A couple of outlets have even bought the sandwich to give it a taste. Journalism is a grueling job.

MSLGroup and PRSA To Host a Conference

MSL Atlanta and the Public Relations Society of America‘s Employee Communications Section are launching Connect ’11, an event focused on engagement with “unwired” employees like those in manufacturing and retail.

“These remote and non-wired employees are frequently the heartbeat and frontline representatives of an organization. So in an age when information moves at the speed of light and customers may find out company information before the company’s own employees, how can internal communications leaders keep these non-wired stakeholders informed and up-to-date?” said Jason Anthoine, SVP and the office’s brand and talent practice head. Good question.

JetBlue’s Jenny Dervin, Mike Mills from Nationwide Insurance, and Renee Kopkowski from Mars Chocolate North America are among the slated speakers. The event takes place November 8. More info here.

Look Like Lisbeth, Dragon Tattoo Not Necessary

H&M (Swedish) has teamed with the folks behind the upcoming David Fincher film version of the Stieg Larsson book The Girl With the Dragon Tattoo (also Swedish), to create a “capsule collection” inspired by the lead character Lisbeth Salander. Surprising to no one who has either read the book or seen the Swedish version of the movie, there’s a lot of black involved. Still image here featuring the film’s costume designer Trish Sumerville, who created the collection.

[via NY Post]

The Science Behind the ‘Science of Sharing’

M Booth and Beyond, both Next Fifteen firms, presented the findings of their “Science of Sharing” study this morning before opening up discussion about the social customer and how to reach them to a panel that included Mashable’s Lauren Drell and Google’s senior video strategist Frank Torres.

The discussion started with the findings from the study, but the panel quickly moved on to other matters involving business and social media.

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Roll Call: CNN, Disney/ABC, Porter Novelli, and More

Former Senator and U.S. ambassador Carol Moseley Braun

Former TVNewser editor Steve Krakauer has been promoted to CNN‘s senior digital producer in the U.S., a new position. He was previously digital producer for Piers Morgan Tonight. In this new role, he’ll lead social media activity across the network in an effort to attract and engage audiences. [via TVNewser]

Mirian Arias has been named VP of daytime communications at Disney/ABC Television Group, responsible for outreach on behalf of ABC Daytime, SOAPnet, and ABC Media Productions. She’ll handle the corporate and consumer PR matters, marketing, affiliate, and talent publicity.

Michael Goldberg has joined Porter Novelli as CMO and senior partner. Goldberg was most recently EVP and CMO of Zimmerman Advertising, another Omnicom firm, in Florida. He’ll be making the move to New York and start his new job in the beginning of 2012. PN has lost some business (including Gillette) and high-level staff of late, but says it has made gains in healthcare and food and beverage. [via Ad Age]

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