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Archives: December 2011

This Week on the Job Board: Specialized, Dawn Levy Designs, Built

This week, Specialized is hiring a mainstream media PR specialist, while Dawn Levy Designs is looking for a social media director. BUILT is in need of a public relations coordinator, and Everlane is seeking an events and PR manager. Get the scoop on these openings and more below, and find additional just-posted gigs on

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

Pinterest Sparking Interest

A picture’s worth a thousand words and, hopefully for marketers, a thousand shares.

Meet Pinterest, the new social network that’s drumming up a lot of interest. Mashable has an intro to Pinterest that we found pretty useful, but in a nutshell, it’s a social media site (or “online pinboard”) for posting images. The site has more than four million users now  and it’s growing quickly. Nearly six out of 10 users are women between the ages of 25 and 44. Moreover the number of visits to the site is increasing by leaps and bounds.

Besides the sharing and discussion among Pinterest members (the site is accessible by invite-only), the network has been cited as place to pick up on trends, which may be just as valuable.

For more stats on Pinterest (and other hot social networks from 2011), check this out.

The Top 6 ‘Top 10 Lists of 2011,’ PR Edition

From Google's Zeitgeist 2011 list.

It’s that time of year folks. Jerks are bitching about not getting what they wanted for Christmas. Tom Cruise is bringing his outer space movie magic to theaters. And listicles abound. So why not create a listicle about listicles? Clever!

Here are our pick for the top six “Top 10″ lists, PR edition:

6. Huffington Post’s “Top 10 PR Blunders of 2011.” Rich Robinson thoroughly covers a broad spectrum of PR fails in this list, from politics to pop culture to social media. Although we have to disagree with his choice for number 10 — that gag news release worked out pretty well we think — the others are interesting choices that dig into some of the farther reaches of what a PR blunder can be.

5. ReadWriteWeb’s “Top 10 PR Blunders of 2011.” It may have the same name as our number five choice, but don’t get it twisted. This is a more personal account of media relations blunders committed against the author and his team. This list comes complete with bonus tips for dealing with the website.

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Egyptian Marketing Manager Wins Court Case Banning Virginity Test

Samira Ibrahim during a rally on Dec. 27. Photo: AP/Ahmed Ali

A 25-year-old marketing manager, Samira Ibrahim, has won her case against the Egyptian government, banning virginity tests that have been performed on women arrested during the March protests in Tahrir Square.

CNN reports that the tests will no longer be performed in military prisons and on those in “temporary detention.” Authorities denied that the tests were being performed before admitting it later. Ibrahim says she was tortured and humiliated by the authorities and has received death threats since launching the case.

“I will not give up my rights as a woman or a human being,” she said.

Women have moved into the forefront of the ongoing changes in Egypt. Last week, images of a young female protester being brutally beaten by the Egyptian military — the “blue bra girl” –incited the hugest protest of women in Egypt in nearly a century.

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Santorum Communicates Via Thought Bubble

According to MSNBC’s First Thoughts column, Rick Santorum (a.k.a. That Guy) is still in the running in that wacky GOP presidential race. We thought That Guy was long gone! But he’s in the mix going into next week’s Iowa caucus. Could it be his colorful fashion sense? Perhaps it’s his new ad, which is light on the talking but heavy on the thought bubbles?

We love a good episode of Pop-Up Video, but what do you think of this for political messaging? Or any messaging for that matter?

[via New York]

The Ticker: Digital marketing trends; The year in TV; Friendlier marketing; Ron Paul; Who owns your followers?

Fontainebleau Seeks Hospitality-Minded Public Relations Manager

Looking to add some sunshine to your career? Fontainebleau Miami Beach is looking for a new public relations manager.

In this role, you’ll handle press for the entire property, including its 12 restaurants and lounges; two nightlife venues; spa; and three retail outlets. You’ll create media materials, handle on-site media visits and develop and execute PR strategy. You’ll also team up with outside public relations agencies and a social media firm to ensure the quality, consistency and accuracy of messaging.

To be considered, you should have at least three to five years of public relations experience. Those with hospitality PR experience and knowledge of lifestyle media are most wanted. If you can speak Spanish, even better. Interested? Apply here.

For more job listings, go to the Mediabistro job board, and to post a job, visit our employer page. For real-time openings and employment news, follow @MBJobPost.

The Most Popular PRNewser Stories of the Past Week

People Are Hating on Santa

We got a couple more interesting tidbits that we’re including in this final installment of “PR Expressions of Holiday Cheer” (unofficial title).

Converseon has created a “Santament Score” to quantify how people really feel about Santa Claus. This man travels around the world and down chimneys delivering gifts and yet, as of this post, nearly a third of tweets about him were negative. Ungrateful bitches!

Converseon is donating $1 to Toys for Tots for each tweet containing the hashtags #santanice or #santanaughty. They’ve raised less than $100 as of this post, so get on it folks. You have until New Year’s to type your philanthropic tweets.

C. Fox Communications, a D.C.-area firm that works with “mission-driven” organizations, has partnered with a local ice cream company, Moorenko’s Ice Cream, on a limited edition flavor — Bone Appetit, a mix of vanilla ice cream, peanut butter, and chocolate covered pretzels. Bone Appetit will be available throughout January, with proceeds from the sales going to The Washington Animal Rescue League.

Visit AgencySpy to see what the ad world is doing for the holidays. Hint: a lot of video.

Roll Call: Heineken, Viacom, and More

Heineken USA has named Stacey Tank as SVP of corporate relations starting January 3. Tank was previously the head of corporate relations for G.E.’s $6 billion “Healthymagination” program and led the company’s 2011 launch of a $1 billion international cancer campaign.

Entertainment publicist Scotty Dugan died suddenly on Wednesday as he was en route to the funeral of music exec, film producer, and event promotions exec John Atterberry. Atterberry was gunned down in Hollywood on December 9. Witnesses say Dugan collapsed while waiting for a train. Dugan started as a reporter, working his way up to editor at The Hollywood Reporter before launching his own PR firm. He was handling PR for Atterberry’s indie Christian film God’s Country. [via THR]

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