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Archives: April 2012

Voting Starts to Preserve New York City Historic Sites

Former New York City Mayor Ed Koch and George Washington were at the Metropolitan Museum today to unveil the 40 historic places selected from across the city’s five boroughs that will contend for preservation funding. It’s been put to a public vote with ballots cast online today through May 21.

Historic preservation is a popular cause nationwide, and Partners in Preservation, a collaboration between the National Trust for Historic Preservation and American Express, is backing the effort in six U.S. cities. As Bob Tierney, chairman of New York City’s Landmarks Preservation Commission, pointed out, “Preservation is good for the environment, and the greenest building is the one you rehab, not the one torn down for new construction.”

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The Brooklyn Nets Have a New Logo

The Brooklyn Nets have sent out a news release announcing that the team’s new logo will be unveiled on Monday, April 30 during a press conference taking place across the street from the new Barclays Center. But it looks like an IT leaker and Jay Z, a team investor, may have already spilled the beans.

Jay Z appeared in concert wearing the t-shirt at left, which looks like the leaked image. But some say the image is doctored.

The team is also giving away hints on its homepage. You can catch a glimpse, along with the team hashtag, after the jump.

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La Torre: Firm Helping Penn State Improve Relations With State, Local Media

Yesterday, Penn State University announced that it had hired two firms —  Edelman and La Torre Communications, a Harrisburg, PA-based firm — to aid in continuing transparency efforts. According to La Torre founder David La Torre, a primary goal of the work will be “improving relations with local and state media.”

Since news broke in November of child sex abuse allegations against one of the University’s former assistant coaches, Jerry Sandusky, it has been in the media spotlight.

“We’ve been given an overarching directive from the University,” La Torre told us in a phone call this morning. “We’ll be dealing with any information from the University related to substantive issues the University is facing.” Those issues, La Torre continued, “need to be relayed to the community in a timely manner.”

The community includes everyone from parents and faculty, to students and other members of the public.

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Spin the Agencies of Record

The Big 12 Conference has chosen Hill+Knowlton Strategies as its AOR after a competitive search. Work will include brand positioning, media outreach, and stakeholder engagement. The account will be handled out of the Dallas office with help from Washington D.C. Competition in the Big 12 spans across 23 sports. Participating schools include Baylor University, Iowa State University, University of Kansas, and the University of Texas.

The McKnight Foundation, which supports policy reform across varying areas through grants and collaboration, has chosen Haberman for a comms program focused on its Collaborative Crop Research Program. This program supports farmers in “hunger hotspots” across South America and Africa. The firm works with clients that specialize in areas of philanthropy, public service, and otherwise “making a difference.”

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Elevator Pitch: Storyville Wants to Do for Short Stories What iTunes Did for Music

In the latest episode of mediabistroTV’s “Elevator Pitch,” host Alan Meckler meets with Storyville co-founder Paul Vidich. Storyville is a mobile app for short stories that connects readers and authors.  A former music executive, Vidich helped Steve Jobs bring music singles to iTunes. He hopes Storyville will do for the short story what iTunes did for the single.

For more videos, check out our YouTube channel and follow us on Twitter: @mediabistroTV

Also, find out who’s hiring on the Mediabistro job board.

The Weather Channel Sent Us 80s Swag

The Mediabistro offices were buzzing today after we got the big blue box above with Pop Rocks, a Rubik’s cube with The Weather Channel logo on one side, Sweet Tarts candy, and a CD with music from 1982. Oh, and those t-shirts read “Frankie Says Relax.”

The box is part of the network’s 30th birthday, which it will be celebrating on May 2. These are just some of the things that were hot that year. Also, just to make the olds feel older, the letter that came with the box has a lengthy list of people who were born that year, Nicki Minaj, both Wills and Kate, Jessica “Zou Bisou Bisou” Paré, Kat Von D (really?), and Kelly Clarkson among them.

MWW Group Releases Its Annual CSR Report

MWW Group has released its 2012 Corporate Citizenship Report, the fourth year the firm has done so. The report outlines the companies and nonprofits MWW has partnered with, the volunteer work that staff members have done over the past year, and gives an update on its “MWW Green” initiative, which launched in 2008.

The report is available here. To accompany the report, the agency has also launched a CSR site, that you can access here.

Updated: IPG Reports Revenue Gain, Net Loss of $45.9 Million

Interpublic Group, home to Weber Shandwick, GolinHarris, and other PR and advertising agencies, reported first quarter revenue of $1.51 billion, an increase from $1.47 billion in 2011. Organic growth was 2.8 percent.

The company’s operating loss was $39.4 million, a decrease year-over-year from $45.3 million, showing improvement. Net loss was $45.9 million versus $48.1 million in 2011. The Wall Street Journal reports that  ”in February Standard & Poor’s raised its rating outlook on Interpublic to positive from stable, citing the company’s progress toward improving profitability and credit metrics.”

Harris Diamond, the CEO of IPG’s Constituency Management Group (CMG), housing the company’s PR firms, says its figures were strong with organic revenue at 8.6 percent and overall growth at 10 percent.

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The Ticker: Facebook Antivirus Marketplace; Influentials; Sponsor warning; Bad gambling PSA; Newspaper website traffic

Walmart Feeling the Pinch of Bribery Scandal

Walmart is feeling the repercussions of The New York Times’ massive story about the Walmart bribery scandal in Mexico. Reps. Elijah Cummings (D-MD) and Henry Waxman (D-CA) have announced that they will begin an investigation into the company’s lobbying efforts against the Foreign Corrupt Practices Act, the Act that that the company allegedly violated with its bribes. The Huffington Post and The Washington Post reported on the lobbying effort. David Tovar, VP of comms for Walmart, denies this.

“Walmart has never lobbied on FCPA. Simply because Walmart is a member of an organization does not mean we agree with every position they take,” he said.

A shareholder, Henrietta Klein, has also sued both Walmart’s board and a number of officers over the damage to the company’s reputation and the cost of the investigation. The very busy Tovar says the company is looking at that lawsuit “closely.”

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