Today in Almost Certainly Meaningless News: Many Americans consider their political affiliations to be a private matter and prefer not to discuss related issues at family gatherings in order to avoid fistfights; most would almost certainly insist that party affiliation has nothing to do with the products they buy.
But a recent survey by the respectable YouGov Brand Index indicates that political leanings and brand preference are at least somehow related:
The top ten most favored brands for:
|Craftsman||Johnson & Johnson|
|Levi’s||Clorox||Johnson & Johnson|
Some of these “revelations” are so obvious as to be annoying: Lots of registered Republicans watch Fox News, and lots of registered Democrats listen to NPR. Next you’ll tell us that most registered Republicans prefer Mitt Romney to Barack Obama!
Most of the list is just confusing.