Dig Communications has officially changed its name to Olson PR, completing the transition that began in December when it was announced that Olson had acquired the PR agency. Peter Marino, Dig’s founder, will continue as president of Olson PR.
PR clients include MillerCoors, Wm. Wrigley Jr. Company, and Southwest Airlines. Olson has more than 400 staffers providing services across advertising, mobile, digital, and other areas. The PR practice works out of offices in Minneapolis, Chicago, New York, Los Angeles, San Francisco, and Milwaukee.
In the clip above, Marino talks about the relationship between social media and PR today.
- Rubenstein, HarperCollins Vets Team Up to Form Orange PR & Marketing
- Finally! A Barbie-Like Doll With Realistic Proportions (But She Could Use a Better Catchphrase)
- Kate Spade's CMO: ‘The Customer Has a Voice and So Do We'
- One Way to Engage: Tell Followers Things About Themselves