TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Do You Think JLo is the Most Powerful Celeb?

Last week, Forbes crowned Jennifer Lopez the most powerful celebrity out there. When taken together, the two articles that go into further detail about why she tops the list give a variety of reasons for the selection:

-She’s on American Idol, which saw its ratings improve by four percent when both she and Steven Tyler joined. But now the ratings are slipping again.

-She’s the face of a lot of marketing campaigns.

-She has a clothing collection and 18 perfumes.

-She has a lot of Twitter followers.

-She’s in What to Expect When You’re Expecting, which looks horrible, and she’s going to be in two other movies, one of them animated.

-She’s going on tour.

-She’s making a lot of money.

-”‘Wherever she goes, there she is’? She’s got that power,” according to Jimmy Iovine, whatever that means.

Seemingly, being everywhere = powerful. Forbes says the list takes earnings into account and the outlet defines “fame as media visibility in print, television, radio and online, plus social media power, which we measure by looking at each celebrity’s presence on Facebook and Twitter.”

Most of the credit for her comeback and renewed success, however, is given to American Idol and the exposure it affords. And now with her tweets and the follow up reports about her indecision over whether to leave, you have to wonder if that really is the source of the her dominating abilities.

Do you think JLo is the most powerful celeb?

[image via JenniferLopez.com]

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!