Dow Jones has released results from its analysis of which firms in the U.S. and U.K. got the most media attention in traditional media outlets in 2010. The organization used its proprietary media analysis tool, Dow Jones Insight, to conduct this analysis.
On top for U.S. large firms (those with more than $50 million in annual fee income) were Hill & Knowlton, Burson-Marsteller, Weber Shandwick, Fleishman-Hillard and Porter Novelli. Twenty-five firms were designated large.
For mid-sized firms (those with fee income ranging between $10 million to $50 million), Frank Public Relations, Allison & Partners, Makovsky & Co., 5W Public Relations, and Padilla Speer Beardsley were on top. Seventy firms were included in this analysis.
Among large U.K. firms, Grayling, Brunswick Group, and Financial Dynamics were tops, and Lansons Communications, Finsbury, and Blue Rubicon got the most coverage among U.K. mid-sized firms.
According to Dow Jones spokesperson Shannon Sullivan, there was no analysis of sentiment for positive or negative coverage, but there are plans to include that going forward. The methodology behind the determination of fee income was based on a compilation of industry reports and rankings. Press releases and media contact mentions weren’t included.
The second part of this series, focused on social media coverage will be released in June.
This is the first time that Dow Jones has done this analysis. When asked why the organization did the analysis, Sullivan said via e-mail, “We thought it would be interesting to leverage Dow Jones Insight to examine which agencies are generating their own coverage or ‘practicing what the preach’ so to speak, which we thought would be an interesting take on the industry.”