TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

eMarketer: Bloggers Not as Negative as We Thought?

emarketerblogs.gif

eMarketer says “PR mavens can relax, at least a little,” when it comes to the ever feared angry blogger. According to research by CARMA International, “41.4% of all blog coverage of select national retailers was positive. Nearly 31% was neutral and only 27.8% was negative.”

In the end, however, additional research shows that bloggers aren’t driving purchases. A Harris Interactive poll reveals bloggers are rarely the first source used when considering purchasing decisions.

emarketerblogs3.gif

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!