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First Lance Armstrong ‘False Advertising’ Suit Filed (by a PR Exec!)

We just couldn’t resist: today marks the filing of the first post-Oprah lawsuit against admitted liar and generally detestable person Lance Armstrong.

The issue at hand isn’t the fact that Lance cheated, ruined honest people with fake libel charges, or promoted a bunch of big brands after winning while on dope. No, it’s all about his books, see?

The two plaintiffs in the class-action complaint say that they bought Lance’s inspirational memoirs because they believed his story about a triumphant, dope-and-cancer-free return to the Tour de France. Upon discovering that the story was not exactly true, they felt “duped, cheated and betrayed” and decided to take his sorry ass to court for fraud. The suit accuses Lance and his publishers, Penguin and Random House, of committing acts of “false advertising” by selling the books as works of non-fiction.

Excuse us while we enjoy a guilt-free laugh.

The most interesting part of this story (to us) is the fact that one of the men filing the suit is “Rob Stutzman, a public relations executive who served as a deputy chief of staff for former California Governor Arnold Schwarzenegger“. He would certainly know a good bit about famous liars, wouldn’t he?

So will this suit go nowhere like the one against Three Cups of Tea author Greg Mortenson, who fabricated portions of his books? Or will it lead to a settlement like the case filed against admitted fabulist James Frey? And what do we think about the fact that a veteran PR professional started it?

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