GoDaddy has been busting the boundaries of good taste with its advertising for years. This year, CEO Bob Parsons went a step further by adding animal cruelty to the list of offenses. But none of that has compared to the backlash against the company over its support for Stop Online Piracy Act.
The two sides of SOPA have been going at it since October, with tech companies like Google, Facebook, and Twitter staunchly against it and entertainment companies among the biggest supporters. CNET has got an FAQ on the issue and we’ve covered the outreach from both sides here.
GoDaddy had been on the list of SOPA supporters before it released this statement saying it changed its mind. GoDaddy supported SOPA? That is something people simply will not allow.
Customers are fleeing GoDaddy in droves after Reddit started a thread calling for an exodus. (Now they are turning against pro-SOPA politicians.) TheNextWeb says about 21,000 people moved their domains on Friday. AllThingsD put the figure at 37,000 yesterday morning.
Today, there’s supposed to be a more organized boycott of the company and it could cause some very real damage. Imgur.com, a company that has millions of pieces of user-generated content, says it would essentially have to go out of business should SOPA go into effect. They’ve already pulled their domains. And competitors are offering deals to snap up new customers.
Now it’s GoDaddy’s move. Seems like the only thing they’ve got in their arsenal are more cheesy Danica Patrick ads. If that doesn’t work, they might be sunk.
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