Public relations is a wonderful industry because it encompasses so many compelling aspects of human beings. One of those, of course, is our appreciation for aesthetics, and legendary American graphic designer and filmmaker Saul Bass brought plenty of beauty into our lives. From logos to movie posters to films Saul Bass was part of our lives whether we knew it or not. And Google is scoring its own PR victory by paying tribute to a creative force that deserves recognition. Applause all around.
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Sixty-six percent of Canadian journalists do WHAT once a week? Yep, use press releases. But don’t be shocked—even in the age of tweets, pins and likes, press releases are as relevant and vital as ever. Maximize this important vehicle with “The mononews e-Guide to the Press Release”. Featuring everything from best practices in preparation, format and content to how to construct releases for social, this 35-page doc is the ultimate resource for a new generation of press releases. Learn More.