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Hey, Ladies: Now You Really Can Make ‘The Girls’ Talk…or Tweet

Nestlé Tweeting Bra2In the classic American date movie Die Hard, Bruce Willis opined that “technology stopped with frozen pizza.”

After seeing this story on Mashable, we think he may be onto something – iPods, Pads and Phones notwithstanding, this is a cup of insanity.

This one goes out to the ladies [cue classic soul music and the lava lamp] as we introduce the Tweeting Bra.

[Record scratches. Lamp hardens and catches fire.]

This is, of course, part of an Ogilvy-led campaign to raise breast cancer awareness and encourage self-examinations. The perky high-tech bra tweets each time it is unclasped. Don’t believe us? Here is a SFW video (joke) that is not in English but manages to illustrate the point (no joke):

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!