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Hot Trend of the Week: Fancy Veggie Juice As ‘Status Symbol’

You want to be healthy, you want everyone to know that you’re healthy, and you gave up on Naked Juice like three months ago. According to The Wall Street Journal, the answer to all your life’s problems lies in one ridiculously overpriced bottle of liquid kale.

The stuff is a marketer’s dream: it’s become a status symbol with a price tag that is “beginning to approach that of expensive liquor”, and at this point we honestly wonder if people realize that it won’t get you drunk. You could get a full bottle of 50 Shades of Grey wine for the price of a pre-bottled beet and carrot smoothie at Whole Foods, but that’s not stopping the trendsetters we’ll never meet:

Key quote from this interview with the excellent Katie Rosman: “That sounds great, but why don’t you just have a salad?”

A question for the ages indeed.

If you have clients peddling veggie puree who didn’t make it into this trend piece to end all trend pieces, then that kinda sucks. But we hear certain celebrities are available for product placement opportunities!

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