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How Did Kanye West Do on Leno?

In his much hyped interview on the first night of “The Jay Leno Show,” Kanye West told Leno that interrupting the acceptance speech of Taylor Swift at MTV’s Video Music Awards, “was rude, period. I don’t try to justify it ’cause I was in the wrong.” Leno went on to ask what West’s mother would think of his actions, which led to the most dramatic part of the interview. Could West have done better in this high pressure appearance? Some PR pros think so.

“Kanye needs media training…Didn’t he plan what he wanted to say before this appearance on Leno?” said Peter Himler, President of the Publicity Club of New York and Principal of Flatiron Communications.

As to whether or note the entire VMA scandal was staged to begin with, one music PR executive who declined to be named for this post, said it was “not staged,” because “he came out smelling so bad.” The executive drew parallels to the NBC Hurricane Katrina TV special where West said, “George Bush doesn’t care about black people.” The executive said that incident was, “definitely wild card, not staged.”

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