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‘Inked’ Editor Rakovic: “Basically, We’re Sort of Like a Men’s Lifestyle Book”

Inked magazine may be rooted in tattoo culture, but its editorial coverage runs the gamut.

“We’re the outsider’s insider. Basically, we’re sort of like a men’s lifestyle book,” editor Rocky Rakovic tells

In the latest “How to Pitch for PR” feature, Rakovic gives us the lowdown on what and when to pitch. Inked has a circulation of 141,000 and publishes 10 issues per year.

“It doesn’t matter how they get to me or how I get to them, as long as something happens,” he says.

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