Today in PR Moves That Had to Happen: In the moments following Clint Eastwood’s bizarre, incoherent (there’s really no other way to describe it) speech introducing nominee Mitt Romney at the Republican National Convention last night, someone set up a Twitter account under the handle @InvisibleObama, and if it wasn’t someone within the Obama re-election campaign then it certainly should have been. It seems that the account, which was disabled for some time, is now back up and running.
We’ve always loved Clint Eastwood for his gruff directorial style and the blank-faced stares that made the spaghetti Westerns so great (even though we thought “Gran Torino” was extremely weak), but his bizarre conversation with an empty chair representing the President overshadowed the speeches of both Romney and Florida Senator Marco Rubio on the way to becoming a predictable meme (we give “Eastwooding” about two weeks tops). More importantly, he opened the door for someone like the mildly amusing tweeter listed above to poke fun at the self-serious convention.
In summary: All publicity is not good publicity. Will this weird incident affect the election in any real way? No. But we’re fairly sure that Mr. Romney’s campaign has spent the day wondering whether Eastwood was the best speaker for the moment–and the answer should be fairly obvious.
The challenge for Romney’s communications team? Top this move at the Democratic National Convention next month. We’ll be waiting.
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