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It’s Official: Second Life is Dead, For PR At Least

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Remember when virtual worlds like Second Life were all the rage? Reuters even had their own Second Life “bureau.”

While many marketing executives have noticed interest in virtual words waning, the latest update from the USC Annenberg’s Public Relations Generally Accepted Practices (GAP) Study confirms their death. For PR, at least.

The latest part of the survey asked almost 400 communications executives about which “online channels” they are using or plan on using. A response of “1″ was low and “7″ is high.

Virtual words ranked 1.4 for current use and 1.6 for planned use. For comparison, video ranked 4.3 for current use, and 5.2 for planned use.

While communicators are largely ignoring Second Life, the company did report promising financials in Q1 2010. However, the company is also facing a lawsuit from a number of users.

All of this should keep Edelman busy. The agency won PR agency of record duties for Second Life creator Linden Lab in November 2009.

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