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Japanese Animal Rescue Organization Seeking PR Help

Japan Earthquake Animal Rescue and Support, an organization founded in the days after the March 11 earthquake and tsunami struck Japan, is seeking pro bono PR help here in the U.S. According to Bill Gabbard, an administrative coordinator for the organization, they’re hoping for a one-month commitment that would only require a few hours per week.

The organization, a coalition of three animal shelters located in Japan,  has been helping stranded pets that have been left behind as owners flee stricken parts of the country and reuniting pets with owners.

Gabbard told us that the organization already has a well-organized website, Facebook page, and Twitter account. The group gathers stories, videos, and the latest developments using these platforms, however, they would like to conduct outreach to target media and potential donors.

“Things are still horrendous there,” Gabbard said.

The organization can provide multimedia materials and help organize interviews (Gabbard says the organization has fielded tons of requests from the media already). JEARS has 35 workers; 75 percent of them are in the U.S.

While the organization can’t offer cash payment, it will promote the PR partnership. If you’re interested in helping, you can contact Gabbard directly at

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