TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

New Car Clip Looks More Like a Perfume Ad

Mercedes has teamed up with fashion label Calvin Klein and supermodel Lara Stone for the video above — Stone gets out of a fancy car wearing a black designer outfit in a tornado and then gets swept up into the sky. The end.

The car only makes a brief appearance before the focus is squarely on Stone’s face and its various muted expressions. She’s awfully serene for someone who’s taking a bumpy trip to Oz. But the bigger question is what this does for promoting the designer and the car. The clip is part of the Mercedes-Benz “Icons of Style” campaign that will be making its debut during New York Fashion Week, February 9th through the 15th.

For a minute, the video reminds us of a perfume ad. Something strangely elegant and oddly random is happening to a model and, oh by the way, buy this thing. But perfume ads usually push the envelope on either weirdness or sleekness a lot farther. We would have loved to see more hair sweeping, clothes tumbling, items flying, and screeching. Maybe the car could’ve been tossed over in the wind. Drama!

[h/t Jezebel, PSFK]

Mediabistro Course

Content Marketing 101

Content Marketing 101Get hands-on content marketing training in our brand new boot camp, Content Marketing 101! Starting September 8, digital marketing and content experts will teach you the tips and tricks for creating, distributing and measuring the success of your brand's content. Sign up before August 15 and get $50 OFF registration. Register now!