While Snickers generates the highest volume of online chatter, people merely “like” the lumpy, peanutty bar, while fans “love” the classic, crispy Finger (Butterfinger was renamed “The Finger” as an April Fool’s publicity stunt in 2008).
The more shocking–shocking!–result is that Candy Corn elicits the most “passionately negative sound bites.” The 80-year-old faux corn product is the marshmellow peep of the fall holiday–people buy it out of nostalgia and sometimes ironry, promptly regretting the purchasing deciscion upon first taste.
- STUDY: Readers Less Engaged with Content Found via Search or Social
- STUDY: Which Social Networks Inspire the Greatest Brand Dependence?
- STUDY: Social Media Users Are Disproportionately Female
- STUDY: Brands Lose 15% of New Followers in Three Weeks Without Engagement