Sports Illustrated For Kids is the perfect mag for showcasing products, people or places to the young sports fan.
The pub has plenty of sections ripe for PR pitching, including the “Gotta Get It Guide,” which features sports equipment and other paraphernalia. The mag is also keen to get special access to high-profile athletes. More about the pub:
Sports Illustrated for Kids, launched in 1989, is turning 25 in January 2014. The little brother to Sports Illustrated serves mostly boys (65 percent of its readership) ages 7 to 14, “the age when you’re the most passionate as a sports fan,” says managing editor and publisher Bob Der. SI Kids does more than appeal to young sports enthusiasts with cool pictures of their baseball and football idols, pull-out posters, sports cards and games — it also encourages kids to read.
For more pitching advice and editors contact info, read: How To Pitch: Sports Illustrated For Kids.
The full version of this article is exclusively available to Mediabistro AvantGuild subscribers. If you’re not a member yet, register now for as little as $55 a year for access to hundreds of articles like this one, discounts on Mediabistro seminars and workshops, and all sorts of other bonuses.
- Generate Buzz for Your Clients in Fit Pregnancy
- 4 Tips for Writing Email Pitches That Reporters Will Read
- Showcase Your Clients in Draft, the Magazine for Beer Lovers
- Snag Your Clients a Spot in Women's Health