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Pope PR, Part 2: Positive Reviews

Pope Benedict XVI‘s visit to Britain turned out to be PR-positive, reports suggest. The Vancouver Sun runs an AFP round-up on the impression he made, quoting Catherine Pepinster, editor of The Tablet newspaper, a British Catholic weekly, who wrote, “What the visit accomplished above all was to unify Catholics and humanise a pope who has so often been perceived as cold, aloof and authoritarian.”

As PRNewser previously reported, his four-day tour of Britain, which ended yesterday, had potential pitfalls written all over it for his press team.

The article in the Sun quotes the Daily Mail newspaper as offering that “this was a much more successful visit than the Roman Catholic hierarchy had dared to hope.”

It references The Tablet again to suggest that the Pope’s focus on bringing Anglicans and Catholics closer, and resulting comments on common traditions and culture, played a large role in changing perceptions.

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