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PR Challenge: Manage Rob Ford’s Re-Election Campaign

If you can get past Bill Weir’s best Kent Brockman impression, this CNN clip provides an answer to the question “How could anyone still support crack-smoking Toronto mayor Rob Ford?”

It seems the theme of his campaign was “I’m not that other dude”, and based on the interviews we just watched, a surprising number of people still agree.

Some re-election slogan ideas:

“Rob Ford: Rock Solid Results”

“Rob Ford: Cracking Down on Government Waste”

“Rob Ford: A Higher Standard”

Apologies to all. Now who could spin a second term for this guy?

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!