TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

PR Debate: Is McDonald’s Exploiting the Charles Ramsay Situation?

McDonald’s is giving Charles Ramsay free food for a year.

You know the situation: Charles Ramsay helped rescue three Cleveland women from the monstrous confines of kidnapper Ariel Castro, a heroic deed that landed Mr. Ramsay on national television where he instantly became famous for his candid remarks which included a reference to McDonald’s.

Since then, McDonald’s has been in the center of a public relations conundrum.

Much of the public wanted McDonald’s to step up, do the right thing, and reward Mr. Ramsay for being a hero. Many industry experts agreed that this was a golden opportunity for the Golden Arches to capitalize on free PR.

However, some of the public and industry experts strongly believe that McDonald’s should never exploit a scenario that involves the pain and suffering of fellow human beings. Leveraging this event to gain free publicity is a crass and unforgivable.

By giving Mr. Ramsay free food for a year is McDonald’s indulging in savvy or despicable public relations? Let us know what you think.

Mediabistro Course

Public Relations: Build Your Portfolio

Public Relations: Build Your PortfolioIn this intensive workshop, you'll get feedback from your instructor on how you can refine and tighten your prose, structure your work, and build a body of work. Whether you are looking to create materials for a PR portfolio or wanting to polish your work, you'll leave this class with a professional portfolio and the skills to build it throughout your career. Register now!