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Pretty, Thin, and Accessible: ‘Diet Coke’ Introduces the “Slender Vender”

How are people supposed to associate Diet Coke with thinness when the vending machines are so darn hefty?

At least that seems to be the thinking behind Coke’s new Slender Vender, the thinnest beverage-dispensing machine the weight-obsessed world has ever seen. The new design, meant to demonstrate that Diet Coke is “fit and elegant,” not only encourages soda drinkers to think thin, but even brings the beverage to places it’s never been before. In the promo below, we watch as the dainty, sleek machine is wedged delicately between park benches, hair salon tables, treadmills and, of course, bulky vending machines.

Oh, and cans? Forget cans! Those shapeless cylindrical containers are doing nothing for you — the Slender Vender appears to deal only in shapely bottles.

Pretty and accessible (and willing to dole out the sweet stuff to just about anyone that pushes the right button)? Add a cheerleading uniform to the mix and this vending machine is the girl we all hated in high school!

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