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Spin the Agencies of Record

King’s Hawaiian, a 60-plus-year-old baked goods company, has selected GolinHarris as its AOR. The firm will be working with the company’s advertising agency, fellow IPG firm Dailey, on the account. GH will work on media relations, events, and strategic partnerships. The account will be handled out of the L.A. office, led by Jennifer Baker-Asiddao, SVP of the consumer marketing practice.

Nancy J. Friedman Public Relations will be helping with the relaunch of Chicago’s Ambassador East Hotel and the Pump Room restaurant, which have been purchased by hotelier Ian Schrager. Both the Ambassador and Pump Room opened in the 1930s and are closed for renovations. They will reopen in the fall. NJFPR has worked with Schrager previously on the Morgans and the Royalton.

KRUPS, known for its coffee makers and other appliances, has selected 5WPR for a consumer PR program that includes general and trade media outreach, social and digital media services, celebrity integration, partnerships, and events.

The University of Colorado’s School of Medicine has chosen Weber Shandwick to launch its new Health and Wellness Center at the Anschutz Medical Campus, expected to open Spring 2012. The firm’s Denver and Washington D.C. offices will lead the account. Work will include social and digital media services, multicultural and general market outreach, branding, and advertising.

Tucker & Associates has added two clients to its roster: Visit Loudoun/The Loudoun Convention & Visitors Association, the travel management organization for Loudoun County, VA; and Hylaco. The firm helped to launch Hylaco’s new line of skincare products, eraclea, in March.

Dartfish, makers of video technology to aid in sports and sports training, has selected Schwartz Communications as its AOR. Schwartz specializes in technology, cleantech, and healthcare PR.

Art e-commerce site 20×200 has chosen Crenshaw Communications as its AOR. The firm will target art, business, and tech audiences with its outreach.

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