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Spin the Agencies of Record

MacKenzie Agency Public Relations has added two clients to its roster: Modena Fine Foods and ACME Wine Movers. The firm will work on trade and consumer media relations, tasting events, and other elements of a national PR campaign.

Taylor has been selected for PR work for Nike’s Jordan brand of shoes and apparel after a competitive search. PMK-BNC worked on the account for a decade. [via]

Li-Ning, a Chinese sports brand, has hired Fleishman-Hillard for corporate, brand, and digital outreach, as well as PR surrounding the 2012 London Olympics. The company is looking to go global, one of a handful of Chinese consumer brands with an international goal. [via]

Project SUCCESS, a Minneapolis-based youth organization, has chosen Haberman for outreach, messaging, marketing materials, and other PR duties. The organization has been around for 20 years.

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Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!