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Spin the Agencies of Record

Soccer isn’t very social. Plus, if you don’t like someone on the other team, you can do something about it. – Mia Hamm

M&C Saatchi PR will oversee the Cosmos’ much-anticipated gala on August 1, 2013, honoring the legendary soccer icon Pele and benefiting HELP USA.

M&C Saatchi PR pitched against a number of other agencies. SVP Sandra Carreon-John, along with Director Andrea Nirsimloo, will oversee strategy, outreach and execution for the Cosmos event, which is expected to draw luminaries from around the world.

Additional details on the Cosmos Gala to benefit HELP USA, including ways to purchase a table or tickets, will be announced soon. The NY Cosmos are a much-beloved franchise, renowned for stars, like Pele and Franz Beckenbauer. The 2013 team will take the field on August 3rd at Hofstra University.

It isn’t the mountain ahead that wears you out; it’s the grain of sand in your shoe. – Robert W. Service

Renowned Danish shoemaker ECCO has appointed Buffalo Communications its Lead Global PR Agency for ECCO Sport to grow international brand awareness and market share in the outdoor and running categories.

Buffalo will promote ECCO and its Sport products via a strategic PR and marketing-communications program targeting key influencers. Celebrating its 50th anniversary this year, the family-owned company offers technically advanced footwear for hiking, road and trail running, multisport, training, water sports and everyday use.

Also Lead Global PR Agency for Golf, Buffalo has supported ECCO market share growth for more than 10 years.

“There’s tremendous opportunity to further increase business in these channels by leveraging our heritage as one of the world’s leading makers of premium footwear,” says Margit Gosau, Vice President Global Brand Management at ECCO. “We know Buffalo will deliver great results in this larger role.”

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