State Farm and Univision have teamed up for a financial literacy tour that targets the Hispanic community. The two will host 10 “Cuentas Claras” financial literacy town hall meetings in cities around the country (it kicked off in New York and will be in San Antonio, TX on Saturday). The meetings aim to help low- and moderate-income Latinos better understand how to manage their personal finances, particularly during this ongoing economic turmoil where Hispanics have been hard hit. Univision is providing talent and promoting the events through its own channels.
In addition to the live town halls, the @BeingLatino Twitter page has a hashtag, #MiDinero, that it used to host a Twitter party for the New York kick off with additional Twitter gatherings in the works.
The promotions for the events seem pretty scant (a couple of Facebook posts are all we can find doing a search online), but it’s definitely an issue more companies should be tackling. If you have any interesting programs going on in this area, let us know. The comments are open.