About a year ago we covered the annual “buzzword report” compiled by the folks at UK firm Twelve Thirty Eight, and wouldn’t you know it—they just released the 2014 edition.
You should definitely read their “How Not to Do PR” story, but it’s a bit long. For now we’ll focus on the top 20 PR buzzwords to avoid, which the firm compiled based on the suggestions of hundreds of UK journalists.
Managing director Hamish Thompson claims that the firm’s anti-buzzword “buzzsaw” tool has been used to “purge jargon from more than 25,000 documents since we launched it”, and we almost believe him!
It’s true that the Brits have some slightly different rhetorical standards than us Yanks, but these are all still great examples (and you may notice some repeat offenders).
We’ve added suggested translations…but you probably shouldn’t use those either.