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Posts Tagged ‘1238’

Top 20 PR Buzzwords to Avoid (Again) in 2014

Journalism3-246x300About a year ago we covered the annual “buzzword report” compiled by the folks at UK firm Twelve Thirty Eight, and wouldn’t you know it—they just released the 2014 edition.

You should definitely read their “How Not to Do PR” story, but it’s a bit long. For now we’ll focus on the top 20 PR buzzwords to avoid, which the firm compiled based on the suggestions of hundreds of UK journalists.

Managing director Hamish Thompson claims that the firm’s anti-buzzword “buzzsaw” tool has been used to “purge jargon from more than 25,000 documents since we launched it”, and we almost believe him!

It’s true that the Brits have some slightly different rhetorical standards than us Yanks, but these are all still great examples (and you may notice some repeat offenders).

We’ve added suggested translations…but you probably shouldn’t use those either.

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PR ‘Jargon’ to Avoid When Pitching Journalists (With Helpful Suggestions!)

The headline got us immediately: Arment Dietrich CEO and Spin Sucks blogger Gini Dietrich promised to reveal the “worst PR jargon” as reported by more than 500 journalists, editors and correspondents who participated in UK PR firm 1238‘s annual “buzzword report.”

We don’t know that journalists are the impatient jerks they’re made out to be, but we’ve been on both sides of this equation, so we get it.

Now we don’t want to go all negative on you guys and scare you into writing bland pitches, so we thought we’d re-work it a bit: Here’s a list of words and phrases you should try (for the most part) to avoid in your pitch messages, along with some alternative suggestions that we hope are helpful.

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