Lots of brands released tweets of questionable taste accompanied by the #NeverForget tag and 9/11 references yesterday, but no one received as much flack as AT&T, which posted an image of the “Tribute in Light” as seen through the camera on its smartphone. The brand obviously takes its reputation seriously, because today Chairman and CEO Randall Stephenson issued a statement of apology:
Posts Tagged ‘9/11’
Being that I live in Massachusetts, this was the first story I saw on my local news channel this afternoon, prompting me to pop back up out of the chair I had just flopped into and exclaim, “you have got to be f*cking’ kidding me!”
Today, on the 12th anniversary of Sept. 11, officials at Boston’s Logan International Airport gave the green light for a fire drill that included flames and thick black smoke. Keep in mind, two of the planes used in the 2001 terrorist attacks took off from Logan.
Before the drill took place, the airport announced the impending exercise on its Twitter feed by saying:
The fire department will be training this morning. Smoke on the airfield is part of the training.
— Boston Logan Airport (@BostonLogan) September 11, 2013
How no one involved said, “Gee, this might not be the best day for this”, flabbergasts me beyond words. And I am far from alone.
After outraged people flooded the airport’s Twitter and Facebook accounts with complaints, Logan officials apologized, saying on the airport’s Facebook page:
“Massport apologizes for conducting the fire training exercise and understands that it may have offended many of those touched by the events of Sept. 11. Safety and security is our top priority and constant vigilance and readiness is critical, but the exercise should not have taken place on the anniversary of 9/11.”
Courtesy of Gawker, we bring you what will undoubtedly be the worst PR move of this or, arguably, any other week: a Minnesota chiropractor’s office sent out a press release implying that both the Aurora Dark Knight Rises tragedy AND the terrorist attacks of Sept. 11, 2001 could have been prevented by…you guessed it, a trip to your friendly local back specialist.
According to the words of an unnamed PR genius writing under the headline “Don’t Let Anyone Go All Batman on YOUR Kids,” the perpetrators of these horrific crimes were almost certainly motivated by an inability to “feel pain, feel happiness, feel anything” stemming from screwed up or “WAY haywire!!” nervous systems that all lead back to “subluxated” spinal columns and other chiropractic discomforts. Like, duh.
If only those mass murderers had gone in for a glorified back massage. We have no words.
(In the most obvious follow-up ever, an apology was issued the next day.)
State Farm enlisted the talents of Spike Lee for a clip commemorating 9/11 and the nation’s firefighters. About 150 children went to four New York City firehouses to sing the Jay Z/Alicia Keys song “Empire State of Mind” as a thank you to the city’s bravest. You can purchase this version of the song from iTunes with proceeds benefiting the National Fallen Firefighters Foundation. Spike Lee does New York on film like no one else.
State Farm has a little blurb about the campaign on the bottom right of its homepage, but otherwise information about the program is available on the State Farm YouTube channel. The clip already has about 435,000 views.
Jim Romenesko, Poynter’s popular media blogger, is going into “semi-retirement” starting January 2012. He’ll be launching his own site, JimRomenesko.com, and working part-time at Poynter. He’ll still be tweeting under his usual handles, and will continue with his other websites.
More media moves after the jump.