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Posts Tagged ‘Alison Brod PR’

Spin the Agencies of Record

Fast sex, like fast food, is cheap, but it doesn’t nourish the body – or the soul. – Suzanne Fields

Burger King has selected Alison Brod PR, an indie lifestyle shop, as its Agency of Record. Alison Brod will help Burger King implement ambitious steps to market to women (the agency already has a robust list of-female focused brands in its portfolio).

Before machines the only form of entertainment people really had was relationships. – Doug Copeland

Los Angeles based entertainment agency Industry Public Relations (IPR) has merged with New York City lifestyle and events agency LuxeLife Media (LLM). IPR, a boutique entertainment public relations firm ran by Tracy Nguyen and Kisha Maldonado-Madrid, has expanded the agency and the firm’s east coast presence by partnering up with LuxeLife Media founder Christina Rice.

Operating under one name, LLM clients have folded into the Industry Public Relations roster. In addition, IPR has added VIBE Media to its growing client roster, serving as AOR for the iconic publishing brand as it celebrates its 20th year anniversary. Under the new merger, Rice will lead the east coast operations and Nguyen / Maldonado-Madrid will continue to lead the west coast operations.

When I tour, I stuff fridges full of organic food and stick to that. – Avril Lavigne

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Spin the Agencies of Record

Skyy Spirits has chosen Alison Brod PR as its AOR for Skyy Vodka and Skyy Infusions, the brand’s fruit-flavored vodkas, providing consumer PR, event support, and online awareness. The firm will also work with the X-Rated Fusion and Midori Melon liqueurs. Alison Brod PR was chosen after a review period in which the previous AOR, The Rose Group, was not included. The Rose Group had worked with the company for seven years. [via PRWeek]

Motista, an on-demand product for marketers, has selected Bateman Group as PR and social media AOR after a competitive review. The firm will work on corporate brand building, messaging and content, analyst relations, media outreach, and a variety of other tasks.

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