TVNewser Show TVNewser AgencySpy TVSpy LostRemote FishbowlNY FishbowlDC SocialTimes AllFacebook 10,000 Words GalleyCat UnBeige MediaJobsDaily

Posts Tagged ‘Amazon’

Amazon Gets All Nostradamus-Like With Its ‘Anticipatory’ Shipping

amazon anticipation

When Amazon.com tells you it’ll be there before you know it, they ain’t screwing around!

Amazon’s latest move in the customer service one-upsmanship game comes right out of a George Orwell novel. According to Digital Trends, the company recently patented a new system called “anticipatory package shipping.” [Cue Close Encounters of the Third Kind music here.]

What does it mean? As Steve Jobs once said, “People don’t know what they want until you show it to them”—and Amazon knows exactly what you want. I know, right?!

Of course, Amazon’s patent doesn’t divulge how the company intends to freak the hell out of its online consumers, only that it plans to do so successfully.

We’ll tell you more after the jump, because we know what you want, too…

Read more

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Amazon Is America’s ‘Most Favored’ Brand

prime-air_high-resolution01

We probably shouldn’t have been surprised by the findings of YouGov‘s 2013 Top Buzz ranking survey. Despite the negative news about labor struggles, the release of tell-all tome The Everything Store, the non-existent profit margins and the persistence of the “Massive, Faceless Retailer Shutters Mom and Pop Sellers” narrative, Amazon scored quite a few media wins this year. How could we forget:

In short, the survey is a micro-portrait of the retail world: Walmart is the old school and Amazon resembles the future, like it or not.

Read more

Our 26 Biggest Stories of 2013, Part One

High fivin' sunbeams

High fiving sunbeams and eating dolphins, bro

They came. They saw. They made you click. They were our biggest stories of the year.

These posts were alternately embarrassing, inspiring, thought-provoking and barely comprehensible—but they attracted the most attention from our readers for reasons that we don’t always understand.

In fact, there were so many great ones in 2013 that we decided to double the original total of 13 to 26. What’s that, you ask? Of course we’re not splitting the list in half in order to get more posts up during the holiday season. What a ridiculous question!

On to the list, which we dedicate to our faithful readers. Let’s hope the news of stunts, mistakes and misdeeds gets a little brighter in 2014 (yeah, right).

Read more

Groupon Goes Medieval on Amazon’s Drones

Proving Groupon still has some of the old magic, check out their response to Amazon’s buzzy announcement on the use of drones for rapid shipping.

“Groupon is about great deals, great service, and Medieval catapults,” said un-chyroned dude spokesperson. They may not win the game of thrones, but they play well.

(h/t Gennady Kolker’s Twitter feed. Kolker is senior press officer at The Guardian in New York)

Amazon Ordered a Sunday Night Drone Strike on the Retail World

Why do bald men always make the best evil geniuses?

You’re probably still scrolling through emails from clients upset that Amazon trumped whatever Cyber Monday promo stunt they had planned with last night’s drone delivery service “reveal.”

They’re not wrong, you know; if you were psychic, you would have been able to sense CEO Jeff Bezos thinking “Go ahead and beat this, I dare you” while smirking at the rest of the retail world in the 60 Minutes segment below. Show us the money, Charlie Rose:

One must admire the brass balls on display here, but we’re gonna have to burst your fragile bubble: of course it’s all just a big, brilliant stunt.

Read more

Brad Stone Responds to MacKenzie Bezos: Can an Amazon Review Double as Damage Control?

91jQbQf8lTL._SL1500_

Today in Shoot That Messenger Dead news: nobody likes unflattering articles written about their companies—much less unflattering books. As many hacks and flacks now know, Jeff Bezos‘ wife MacKenzie wrote a long, scathing one-star review of Brad Stone‘s The Everything Store, which claims to be a tell-all about the Amazon CEO and (we assume) his various ethical offenses.

It’s been getting a lot of attention online, and the fact that it’s transparent helps as MacKenzie Bezos makes sure to remind readers who she is:

…I have firsthand knowledge of many of the events. I worked for Jeff at D. E. Shaw, I was there when he wrote the business plan…and [we] have been married for 20 years.

Some of the review and the comments of others read like Amazon fanfiction by focusing on all the grateful employees who Stone declined to mention—and so far most who have read the book praise it. But her basic point is that the author sells his product as a look inside Bezos’ mind despite the fact that the CEO himself played no part in its creation:

…readers should remember that Jeff was never interviewed for this book, and should also take note of how seldom these guesses about his feelings and motives are marked with a footnote indicating there is any other source to substantiate them…Hollywood often uses a more honest label: “a story based on true events.”

One undeniable fact: the review has inspired more coverage than the book itself. So was it a successful damage control effort?

Read more

Amazon Baits Top Reviewers With Free Crap (and Journalists Follow the Trail)

amazon

We might just be naive, but this story destroyed everything we thought we knew about Amazon reviews.

Most of the site’s top reviewers are members of an elite “Vine” club called upon to “advocate” for brands that make everything from books to lightbulbs to cameras. Amazon encourages them to compete for the top spot by writing more, and partner companies looking for good reviews send them free crap while hoping for the best.

Read more

Amazon Creates a Press Release in 14 Tweets

In a cool variation on the press release delivered via Twitter, Amazon‘s PR team announced the product rollout campaign for its new Kindle reader in a series of 14 tweets*, each focused on a different element of the new product and bearing the hashtag #firehdx. Here they are:

Read more

Study: Nearly Half of Marketers Will Launch Holiday Campaigns Before Halloween. Ugh.

cnn_stuff_081As a true New England girl, I love all things Autumn with an almost maniacal passion — the leaves, the hot cider, the apple picking, the pumpkin carving, and, most especially, Halloween. But over the course of my lifetime, I’ve noticed (as we all have) the ever-encroaching holiday shopping season infiltrating my sacred season of costumes and pumpkin pie — it happens earlier every year. Once upon a time, people complained about Christmas trees in the malls before Thanksgiving, but now we run the risk of bumping into Santa Clause while shopping for Trick-or-Treat candy. Creepy (in more than one sense).

If you, too, are frustrated by the creep of the holiday shopping season, I’m sorry to be the one to tell you that this is a trend that shows no sign of retreating. A new study done by Experian Marketing Services, which surveyed more than 200 marketers about their cross-channel marketing plans for the holiday season, found that 50 percent of all marketers plan to launch their holiday campaigns before Halloween.

“Retailers have been extending the shopping seasons with promotions, post-recession, so it’s not surprising to see that nearly half of all marketers stated they would launch a holiday campaign before Halloween,” said Bill Tancer, general manager of global research of Experian Marketing Services, in a news release. Read more

How to Help Your Brand Connect to LGBT Audiences

Now that the majority of Americans (if not the majority of American states) have accepted same-sex marriage and effectively welcomed the LGBT community into mainstream culture, brand strategists are brainstorming over how to make the most of a large and passionate demographic. Why? Well, gay men and women do “have the largest amount of disposable income of any niche market,” so…money.

That’s according to Community Marketing Inc., a gay-centric research organization that just released its 7th annual LGBT community survey of more than 30,000 consumers in 100 different countries. Their findings should help marketing/PR pros better understand the community.

The fact that LGBT individuals “keep up with online media” isn’t much of a revelation, but here are some more interesting conclusions:

  • “LGBT” is the preferred term for gays, bisexuals and transgender individuals, though gay men are equally receptive to the phrase “gay and lesbian”. Words like “queer”, “rainbow” and “gay-welcoming” are less effective (probably because they’re condescending).
  • Consumers prefer that corporate communications refer to their legal relationships with the terms “spouse” or “husband/wife”, though “partner” also works. Dated terms like “significant other” and “gay couple” don’t test so well.

NEXT PAGE >>