Our lives are non-stop — we hear it all the time. If we’re not in a meeting, running an errand, cooking dinner or squeezing in a workout, then we’re probably on our smartphones either planning these things, doing them virtually, or posting about them on social networks. We, as a society, have forgotten how to be still.

Enter Amstel beer and its own take on the smart vending machine trend — stand perfectly still for three straight minutes and this harbinger of serenity will reward you with a free beer. The message is pretty clear: take a break from your hectic life with an Amstel. Simple, yet perfectly on point.

If this sounds like an easy way to earn a free beer, take three minutes of your Friday and try actually remaining perfectly still (no checking Facebook, no fidgeting, no phone calls) without getting antsy — it’s harder than you’d think! But it is rewarding (even without the free beer).

Here’s the associated commercial out of Bulgaria: