Soccer isn’t very social. Plus, if you don’t like someone on the other team, you can do something about it. – Mia Hamm

M&C Saatchi PR will oversee the Cosmos’ much-anticipated gala on August 1, 2013, honoring the legendary soccer icon Pele and benefiting HELP USA.

M&C Saatchi PR pitched against a number of other agencies. SVP Sandra Carreon-John, along with Director Andrea Nirsimloo, will oversee strategy, outreach and execution for the Cosmos event, which is expected to draw luminaries from around the world.

Additional details on the Cosmos Gala to benefit HELP USA, including ways to purchase a table or tickets, will be announced soon. The NY Cosmos are a much-beloved franchise, renowned for stars, like Pele and Franz Beckenbauer. The 2013 team will take the field on August 3rd at Hofstra University.

It isn’t the mountain ahead that wears you out; it’s the grain of sand in your shoe. – Robert W. Service

Renowned Danish shoemaker ECCO has appointed Buffalo Communications its Lead Global PR Agency for ECCO Sport to grow international brand awareness and market share in the outdoor and running categories. Read more