Hill+Knowlton Strategies has launched Influence Point, a new offering for the agency’s U.S. clients targeting political, financial, and media influencers with online advertising. The H+K research and digital teams have developed a proprietary methodology to serve up display, mobile, and video ads to the niche group of target influentials for a client’s campaign.

Andrew Bleeker, global digital practice director, and global chief technology officer Josh Hendler will manage the product, which will be run in collaboration with the Research+Data Insights group.

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