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Posts Tagged ‘Arketi Group’

Spin the Agencies of Record

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Konami Digital Entertainment named L.A./New York/San Fran agency Bender/Helper Impact as its North American PR AOR.

This isn’t the first time the two parties have worked together. Bender/Helper, which has developed a specialty in the gaming sector, also represented Konami in North America from 1997 to 2011, helping to promote classics like Metal Gear Solid and DanceDanceRevolution.

The new signing came right after Konami announced a new president, and the agency will work to increase awareness of new and forthcoming sequels to those very classics: Metal Gear Solid V: Ground Zeroes, Castlevania: Lords of Shadow 2, DanceDanceRevolution: Classroom Edition, etc.

While we’re slightly disappointed to see no new Contra titles on the list, we do appreciate the impossibility of improving upon perfection.

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Spin the Agencies of Record

Kraft has chosen Bell Pottinger for a “seven-figure assignment” that will raise awareness of the company’s global snacks unit in Europe, once that division is spun off. The firm will work on building corporate awareness and building relationships with NGOs, government members, and the media. The search included five agencies, according to the Holmes Report.

Phonak, makers and distributors of hearing aids and other devices, has chosen Ketchum as the AOR for the company’s U.S. division. The firm will work to raise awareness of hearing loss, the need for the hearing impaired to seek medical attention, and the company’s Hear the World Foundation. The account will be handled out of Ketchum’s Chicago office, which is near Phonak’s HQ.

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