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Posts Tagged ‘Arment Dietrich’

7 Experts Weigh in on the PR/Wikipedia Agreement


This week brought news of what could be an historic agreement between top PR firms and the editorial community behind one of the world’s most-used, most contentious sources of information: Wikipedia.

The announcement, which primarily concerned ethical issues regarding firms’ relationships with the editors responsible for their clients’ pages, could have very real implications on the entire industry. Wikipedia founder Jimmy Wales himself wrote, “A great opportunity is upon us.

We spoke to several experts, three of whom were directly involved in the project, to get their perspectives.

First a bit of history via Phil Gomes, SVP of Edelman Digital, who got the ball rolling.

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7 PR Experts Weigh in on Google/EU Reputation Ruling


You might be forgiven for dismissing the EU’s “right to be forgotten” judgment against Google as “a European thing”, but it has widespread implications that touch upon the very essence of the service PR provides–especially when applied to reputation management.

To get a better idea about what the ruling–and Google’s compliance–means for our industry in Europe and the U.S., we spoke to seven top PR experts to get their takes on the subject.

Gini Dietrich, CEO of Arment Dietrich and author of Spin Sucks:

Right now, the ability to remove links or negative comments is individualized, which means organizations are exempt and cannot expect the same. If your job is reputation management for individuals, life is going to change for you if you have clients or executives in the EU.

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Roll Call: Arment Dietrich, Fifteen Minutes, Grey and More

Chicago’s Arment Dietrich has hired Clay Morgan as vice president of operations. Morgan was previously executive editor and general manager of The Daily News Journal, a Garnett paper based in Murfreesboro, Tennessee. Morgan has been a member of the community surrounding Arment Dietrich’s blog, Spin Sucks, for more than a year, frequently interacting with CEO Gini Dietrich; he will remain in the Nashville, Tennessee area. Dietrich writes that, as VP, Morgan will “create the structure we need to scale, launch new products and services, and develop new business opportunities”, citing his experience as a journalist and his theories on the future of content as reasons for his hiring. (Spin Sucks)

Victoria Greene has joined Fifteen Minutes Public Relations as vice president, brand communications & marketing. Formerly vice president of brand marketing & communications at PMK*BNC, Greene led high-profile initiatives and special projects for agency clients including T-Mobile, JCPenney, Audi and multiple wine and spirits brands. Prior to her six-year stint with PMK*BNC, Greene served as director of entertainment marketing for GRACE, as part of the Red Bull North America team. Previously, Greene founded her own public relations and marketing agency, which she operated for five years. At Fifteen Minutes, Greene will oversee entertainment initiatives for Ford Motor Company, among others, while expanding the company’s entertainment marketing practice. (Release)

Tanya Jensen has been named director of communications at Syndicate Media Group. In this role, Jensen will lead Syndicate’s LA team. She brings a diverse background in media relations, product launches, event production, celebrity wrangling and journalism. Before joining SMG, Tanya was most recently part of the JC Penney team, overseeing the company’s collaborations with fashion designers; including Marchesa, Joe Fresh and Duro Olowu. Additionally she worked with jcp Cares, the company’s non-profit initiative which partners with a different charity each month including Boys and Girls Club of America, The Salvation Army and Girls Inc. (Syndicate Media Group) Read more

Most Major Industries Are Lacking in Female Leaders…But Not PR

Everyone with an internet connection knows about the lack of strong, highly visible female executives in the tech world. There’s a reason Sheryl Sandberg and Marissa Mayer stand out so prominently, and the recent firing of Business Insider‘s CTO for posting misogynistic musings on Twitter led many tech bloggers to reflect on the “bro culture” that dominates Silicon Valley.

It’s not just tech, though. The snafu over publisher Bryan Golbderg’s new “female-focused” web magazine Bustle showed that the media/journalism world still disproportionately consists of men catering to female audiences despite the prominence of names like Arianna Huffington and Tina Brown. In September, a software project created by an MIT grad student to measure the presence of women in journalism found a general lack of female voices in traditional media even though a majority of readers (and bloggers) are women.

When we saw yesterday’s New York Times headline about “a lack of women in top jobs” on a list meant to celebrate the most powerful women in banking, our first thought was: what about PR?

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What Does the Publicis/Omnicom Merger Mean? (Part 2)

Yesterday we shared some of the many third-party predictions and analyses of the Publicis/Omnicom merger and what it will mean to the future of the advertising and marketing industries. To recap: On the financial front, industry revenue totals will probably stay steady—but the organization of the game will undoubtedly change.

The next question: what role will PR firms and professionals play in this new arrangement?

Richard Edelman believes that PR will act as “part of the supporting cast” in this ongoing soap opera in order to back up the newest and biggest players, Digital and Data. In other words (via The New York Times), it’s all about the mega-agencies chasing Google to reach more targeted users via Big Data number crunching.

Yet, despite this hyper-focus on math nerds, Edelman writes that individual “thought leader” voices within the PR industry will grow even more valuable as they bring crucial “small data” research and insights to the table that no Google analytics study can provide. Jack Marshall of Digiday even argues that the role of Big Data has been overstated because the numbers ultimately belong to clients, not agencies (and that the whole thing is really an accounting issue).

Back to our main query: how dramatic will the change be for PR?

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PR Firm’s Copy and Paste Job Gets Client’s Site Blacklisted

Thanks to our friends at Arment Dietrich‘s Spin Sucks blog (follow them on Twitter!) and Andy Crestodina‘s book Content Chemistry for bringing us this story of terrible PR practices. In summary: A PR firm did the worst thing it possibly could have done in terms of Internet publicity, getting its own client’s website blacklisted from Google‘s search results by copying and pasting content from the client’s page into a press release and sending it out to thousands through online newswires.

The problem? Google’s search algorithm really hates duplicate content and looks to punish those who distribute it (for good reason) because, while providing your own spin on someone else’s content is acceptable, passing their work off as your own is not. So Google marked the company’s homepage as spam and removed it from all relevant search results. This story ended well only because the client’s web firm was able to file a request with Google explaining the PR team’s mistake.

The lesson here? Use SEO guidelines and write your own damn content! Don’t fall into this unnamed firm’s “do as little work as possible” stereotype!

PR ‘Jargon’ to Avoid When Pitching Journalists (With Helpful Suggestions!)

The headline got us immediately: Arment Dietrich CEO and Spin Sucks blogger Gini Dietrich promised to reveal the “worst PR jargon” as reported by more than 500 journalists, editors and correspondents who participated in UK PR firm 1238‘s annual “buzzword report.”

We don’t know that journalists are the impatient jerks they’re made out to be, but we’ve been on both sides of this equation, so we get it.

Now we don’t want to go all negative on you guys and scare you into writing bland pitches, so we thought we’d re-work it a bit: Here’s a list of words and phrases you should try (for the most part) to avoid in your pitch messages, along with some alternative suggestions that we hope are helpful.

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