Atkins Nutritionals, the company behind all  things related to the low-carb Atkins diet, has chosen MWW Group as its AOR.

The healthy lifestyles practice will lead the account, which will focus on social media, traditional outreach, and marketing. Atkins recently launched a new bookThe New Atkins for a New You Cookbook: 200 Simple and Delicious Low-Carb Recipes in 30 Minutes or Less, with help from restauranteur, television personality, and new mom Donatella Arpaia at an event in New York.