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Posts Tagged ‘Attention’

Attention’s GIFerrific Holiday Greeting

Social media firm Attention uses this year’s holiday card to pay tribute to the attention-starved with a Holiday GIF Guide (haha). Chock full of Schadenfreudic pet and human escapades, this curated fandango has something for everyone. Here’s a GIF utilizing the firm’s whole staff a la The Barbarian Group to send a cautionary message about snack food.

Hey, GIF is the Word of the Year, after all.

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

MDC Partners’ Full-Year Revenue Up 36.9 Percent

Late yesterday, MDC Partners, home to Allison + Partners, Attention, Kwittken + Company, and other advertising, PR, and digital firms, reported a 36.9 percent jump in revenue  in 2011. Revenue for the year totaled $943.3 million versus $689.1 million the previous year. Organic growth was up 17 percent.

“While our business is growing at a healthy pace, we are being diligent in our analysis of investments and are implementing a leaner operating structure across our network, aimed at expanding margins,” said CFO David Doft in a statement.

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Three Tips to Increase Sharing on Facebook

Recent research conducted by PR Newswire and Crowd Factory found that Twitter is more effective than Facebook for sharing press releases. In many ways, that’s because Facebook isn’t really designed for this purpose.

“I’m not sure Facebook is often the ideal platform for sharing press releases,” Attention founder and partner Curtis Hougland told us during a phone conversation. It’s a sentiment shared by others we’ve spoken to.

Nevertheless, there are some ways that you can maximize Facebook ‘s ability to share your news.

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MDC Partners Reports Tech, Digital Generated 51 Percent of Q1 Revenue

MDC Partners announced its earnings for the first quarter ending March 31, 2011, reporting revenue totaling $217.5 million, a 60 percent increase from $135.9 million in Q1 2010. The company also saw a 26.5 percent jump in organic revenue.  Net new business amounted to $8.2 million for the quarter. And technology and digital-related revenue totaled 51 percent of revenue for the quarter.

“While it’s still early in the year, with our differentiated model and a smart approach to investment and cost management, we are reiterating our 2011 fiscal year guidance,” said chairman and CEO Miles Nadal in a statement.

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Attention Launches Social Valet (Kind Of)

Attention, the social media marketing agency, has launched Social Valet, a tool that “acts as the digital self you want to be,” allowing C-suite execs to check-in at cool locations, publish a Tumblr on the latest topics, and generate a Klout score by getting down with the cool crowd.

Smell something fishy?

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A Look at Kwittken & Company’s New Office


Kwittken & Company
has moved into new downtown New York City offices on the same floor as fellow MDC firms Attention and Skinny and in the same building as Kirshenbaum Bond Senecal & Partners.*

The office has an open plan; staff members have “newsroom-style” desks with executives (including CEO Aaron Kwittken) sitting in cubicles. And the kitchen has an Xbox!

At left, “breakout rooms” that are used for client calls and meetings.  Additional images after the jump.

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MDC Full-Year Revenue Increases 28 Percent

MDC Partners, home to firms including Kwittken & Company, Lime PR, Allison & Partners, and Attention, announced a 42.7 percent year-over-year increase in Q4 revenue to $213.4 million. Organic revenue increased 14.1 percent, and revenue from technology and digital services increased to 50 percent for the quarter from 45 percent in Q3. All results are for the period ending December 31, 2010.

Net new business for the quarter was $29.1 million; the total for the year was $77.6 million.

For the year, the company announced $697.8 million in revenue, a 28 percent increase from $545.1 million in 2009. Guidance for 2010 had been between $640 million and $655 million. Organic revenue was up 7.1 percent.

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Spin the Agencies of Record

In this edition of Spin the Agencies of Record, there are  new healthcare offerings, a little adventure, and a company that helped rescue the Chilean miners.

Schramm Inc, a company that manufactures mobile hydraulic drilling rigs, has retained DeFazio Communications. Schramm’s rigs aided in the rescue last month of the 33 trapped Chilean miners.

Morris + King Company has added two clients from the health care space to its roster: the Visiting Nurse Service of New York and the University of California, San Francisco, which is promoting therapies to help cancer patients.

MDP Publicity has added a little excitement to its client roster with the addition of iExplore, a website for adventure travel, and Adventure Center, which provides adventure travel for small groups.

NRG Laser has retained Attention, a high tech health care firm, to raise awareness about the company’s low laser light therapy.

MDC Partners Invests in Attention

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Breaking: MDC Partners, a marketing and communications network, has announced an investment in Attention Partners LLC, a social media marketing and communications agency. Companies in MDC Partners’ network include Crispin, Porter & Bogusky, Media Kitchen, Veritas Communications and Lime Public Relations + Promotion.

Social media is a powerful vehicle for consumers to emotionally engage their favorite brands. We must stimulate more intimate interactions through peer-driven word-of-mouth, and the creation of trusted communities, to drive customer advocacy. We are privileged to partner with Attention,” said Miles Nadal, Chairman and CEO, MDC Partners in a statement. Attenion founder Curtis Houghland posted on the agency’s blog today to address why Attention “partnered with MDC.” Terms of the deal were not disclosed.

RELATED: Attention Hires Kristin Maverick as Director in Consumer Practice