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Posts Tagged ‘Aurora’

PR Fail: Cinemark Invites Families of Aurora Shooting Victims to Theater Reopening

A note to readers: While most of the PR failures we write about are unfortunate, they are also amusing (on some level). This one, however, cannot be categorized as anything but horrifically insensitive, bordering on cruel.

Relatives of the victims of last summer’s movie theater shooting in Aurora, Colorado recently received invitations from Cinemark USA to attend the reopening of the same theater at which their loved ones lost their lives. The invitations, which were sent just after the holidays, urged recipients to “reserve [their] tickets” for an evening of remembrance and a movie to follow.

In response, family members sent a strongly-worded letter to Cinemark in which they expressed anger and outrage at the company’s lack of compassion, calling the invitation “disgusting”. They also noted that Cinemark representatives never reached out to offer their condolences; the company even rebuffed requests to meet with family members without lawyers present. The letter admonishes the reopening celebration as a “thinly veiled publicity ploy” and calls for a boycott of the theater.

Click through for the full letter, which appeared in The Denver Post complete with the signatures of eight shooting victims’ relatives:

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Worst. PR Stunt. Ever. (Back Pain Edition)

Definitely a murdererCourtesy of Gawker, we bring you what will undoubtedly be the worst PR move of this or, arguably, any other week: a Minnesota chiropractor’s office sent out a press release implying that both the Aurora Dark Knight Rises tragedy AND the terrorist attacks of Sept. 11, 2001 could have been prevented by…you guessed it, a trip to your friendly local back specialist.

According to the words of an unnamed PR genius writing under the headline “Don’t Let Anyone Go All Batman on YOUR Kids,” the perpetrators of these horrific crimes were almost certainly motivated by an inability to “feel pain, feel happiness, feel anything” stemming from screwed up or “WAY haywire!!” nervous systems that all lead back to “subluxated” spinal columns and other chiropractic discomforts. Like, duh.

If only those mass murderers had gone in for a glorified back massage. We have no words.

(In the most obvious follow-up ever, an apology was issued the next day.)

Warner Brothers Pulls TV Ads, Cancels International Press Activities for ‘The Dark Knight Rises’

In the wake of the tragedy that unfolded during a screening of The Dark Knight Rises in Aurora, CO on Friday, Warner Brothers movie studio has acted quickly and respectfully, choosing to cancel much of their marketing for the film, including the remainder of the international press tour and many television ads.

As FishbowlLA reported, the Paris press conference and evening red carpet premiere, which had been scheduled for last Friday, were canceled, as were premieres and press junkets in Mexico City and Tokyo, which had been scheduled for this week. The studio also refrained from sharing TDKR box office numbers for the film’s opening weekend.

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