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Posts Tagged ‘Australia’

Australia’s Sharks Are Tweeting Now

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2014 just started, and we’ve already got a candidate for most creative PSA-style campaign via our friends Down Under: more than 300 Australian sharks are the newest members of the Twitter community.

Thanks to this press release from the Australian government, we learned that 338 snaggled-toothed predators have been tagged for tracking as part of the Shark Monitoring Network project (Twitter handle here). The purpose of this experiment in saltwater privacy invasion is to “detect tagged sharks within a specified radius”, thereby altering visitors to some of the country’s most popular beaches when a shark happens to be in the area.

Unfortunately, the move makes sense because Australia experiences more deadly shark attacks than any other country.

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Aussie Cigarette Makers Replace Logos with Cancer, Emphysema Pics

Last week we told you about a federal judge’s decision to hold US tobacco companies accountable for their misleading advertising, ordering them to pay for PSAs detailing the true dangers that their products pose to public. Now, Australia has taken transparency in tobacco advertising to an entirely new level — as of December 1, all packs of cigarettes will be required to feature plain, uniform labeling, with brand names taking a back seat to explicit warnings and graphic photos of ailments caused by tobacco use.

Rather than familiar, colorful brand logos, smokers will now find themselves faced with images of mouth cancer and lungs plagued by emphysema (among other equally unappealing conditions). “They’re so horrifyingly ugly that they are magnificent”, said Fiona Sharkie, executive director of anti-smoking campaign Quit Victoria.

As you might have guessed, tobacco companies are less enthusiastic to see decades of branding work tossed out the window in favor of caution labels. In an effort to prevent the new packaging law from taking effect, the companies claimed that prohibition of the display of trademarks was equivalent to an illegal seizure of their property–a complaint which the High Court of Australia rejected on August 15.

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Uh Oh: Are Companies Now Responsible for Facebook Trolls?

They only look harmless...In news that may lead to a PR hiring blitz, an Australian court has ruled that everything posted on a company’s Facebook page qualifies as an advertisement and may be viewed as such in the eyes of the law.

The ruling implies that Facebook PR is no longer a risk-free venture: Your company may be held legally responsible for everything posted on your page, and that includes whatever false, misleading or otherwise offensive comments your followers happen to feel like posting. In other words: yikes.

And don’t start thinking that this ruling will only apply Down Under: The Advertising Standards Board has declared that companies may be held liable for third-party content on their Facebook pages just as if it had been penned by their own agency copywriters. Libel laws are viral, and web pages are visible all over the world. Experts expect similar rulings to follow.

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