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Posts Tagged ‘Barbara Bates’

Break Down the Silos: Communications as the Great Unifier


Today we bring you a guest post from Barbara Bates, CEO and founder of Bay Area firm Eastwick.

Everywhere we look or listen, there’s noise. Content proliferating. New and proven media outlets claiming their turf. Everything, it seems, is a potential platform where marketers promote their message and get their stories heard.

The noise is getting louder – and more confusing, especially as companies communicate across ever-growing touchpoints and disciplines. We see the results: social media gains followers, but with unaligned audiences. PR drives site traffic but visitors bounce because of confusing messages or weak calls to action. Salespeople follow up on leads only to report that prospects misunderstood the product. AR insights delight the C-suite but never reach digital marketing teams. Employees describe the company in their own words, adding to the confusion.

We all know we can do better. The question haunting most marketers is: HOW?

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Tech and Govt. Vets Form Dream Team Firm

Big names, big news: Eastwick–a tech communications agency that helped build some of Silicon Valley’s biggest brands over more than two decades in the business–has officially launched a new independent consulting firm called SocialxDesign (read “Social by Design” or “SxD” if you don’t feel like typing it out). The firm’s prime movers comprise a team of PR industry veterans whose resumes run from the offices of scruffy tech start-ups all the way to the White House and the State Department.

New firms open every day, but SocialxDesign is different: Led by Eastwick CEO Barbara Bates, White House PR man Toby Chaudhuri and Deloitte vet Giovanni Rodriguez, SxD describes itself in a press release as “a new strategy consulting firm focused on helping businesses, government agencies and NGOs remake themselves for the socially networked economy” by expanding services, reducing costs and creating real-world value within their respective markets. The group lists its three primary services as “Discovery, Design and Delivery” while throwing in a few key phrases like “quantitative audit”, “strategic positioning” and “technology implementation.”

Sounds good, but what does it mean?

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