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Posts Tagged ‘Barkley’

Spin the Agencies of Record

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“If [technology] keeps up, man will atrophy all his limbs but the push-button finger.” – Frank Lloyd Wright

Not in the case of fitness tech company PUSH, which chose Uproar PR as its AOR after launching an Indiegogo fundraising campaign. PUSH’s main product is an armband that you wear into the workout room to help you monitor your results and share them with your friends. No word on whether the band will shock you if you can’t motivate yourself to hit the gym.

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Vanity Fair lingerie, which is owned by Warren Buffet’s Berkshire Hathaway, retained Barkley as its PR agency of record. Barkley will basically do everything for the brand: “strategy, mass media and digital advertising, social media, media planning and buying, and public relations”. The list kind of gave us a headache, and then we started thinking about underwear.

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Study: Millennials With Kids Are No Different Than Their Own Parents

Up to date

Everyone everywhere is trying to tell us how to better target Millennials. Research says that they want to be rewarded and entertained while making the world a better place all at the same time, but now it’s time for the next question: how do they behave as parents? If you guessed “pretty much the same as their parents and every other generation of parents before them” then you win the prize!

Yes, we young folk have begun to reproduce en masse despite all the things weighing against us: crushing student loans, rising healthcare costs, the end of the Harry Potter series, etc. etc. Now brands have to address us as the semi-responsible adults we are.

In order to let us all know what that means, “fiercely independent” Missouri agency Barkley performed a study by examining “exclusive research records” concerning the 10.8 million Millennials who now have kids and conducting one-on-one surveys with 1000 of them. The agency released the full results of its project at its own ”Share Like Buy” forum in Kansas City last month and began making the media rounds to discuss them this week.

Here are some key points from the study and the follow-up to date:

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Barkley’s PR Unit Becomes Crossroads

Barkley, the Kansas City-based interactive marketing and advertising agency, has split off its PR unit and renamed it Crossroads. Barkley launched its PR practice 25 years ago.

Mike Swenson, president of Barkley Public Relations, will now serve as president of Crossroads. The firm is launching with 13 partners and a client base that includes Lee Jeans, Sonic Drive-In, and March of Dimes. The firm specializes in cause marketing, crisis management, internal comms, strategic communications, and other PR and branding disciplines. Swenson says the firm will build its business in the Midwest, particularly in Kansas City.

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