Auto makers have just wrapped up showcasing their new models at the North American International auto show in Detroit and many will soon be advertising during the Super Bowl on February 5. However, it is far from business as usual, since car buyers have been impacted by the economy and distracted by so many media options.
As a result, auto companies have had to adapt and be more unique when advertising and promoting their vehicles. Brands across the spectrum — from economy to luxury, domestic and foreign — have tried alternative timelines and communications tools to generate increased consumer interest. They’ve been hosting contests, posting teaser ads online, using new advertising venues and creating audio files. Below are selected examples.