There’s been a bit of drama on the social media photo-sharing front recently, hasn’t there? We didn’t spend too much time following the playground Twitter vs. Instagram “filter fight” that had tech bloggers wondering which property would come out on top or the recent outrage over new privacy policies–and we still think Instagram will be the visual branding tool of choice for the foreseeable future.
On that note, we thought we’d highlight a few successful Instagram projects from 2012 via brands that know how to do visual PR.
(Quite a few brands have great Instagram accounts, but for the purposes of this post we only considered theme-driven branding campaigns.)
Five names that stood out in 2012:
Click through for some notes on each: