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Posts Tagged ‘BET’

PR Fail: MTV/BET Twitter ‘Hack’ Was a Promo Stunt

Twitter hacking is the big thing this week! After hackers turned Burger King into McDonald’s yesterday (and did their best to promote rappers T-Shyne and Chief Keef), the same team hijacked Jeep this morning and turned it into another joke-fest with tweets like this one, which we can only present to you in RT form:

This afternoon, reports and tweets named MTV and BET as the latest victims of the hacker wave. One problem, though: they were faking it.

 

 

 

 

 

 

 

 

 

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Mediabistro Course

Storytelling for Media Professionals

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Dumb PR Stunt: Ticking Promo Clocks Cause Bomb Scare

Apologies to our readers—we thought that we had identified the day’s dumbest PR stunt in the NJ state Senate president’s public appeal to make “replacement” football refs illegal.

In fact, an even dumber stunt went down in Los Angeles this morning. It inspired more than frustration and Internet mockery—it actually led to a bomb scare and the two-and-a-half hour evacuation of a radio station in downtown LA. What started it? A beeping package delivered to the lobby of LA’s KNX 1070 at the beginning of the work day.

The offending objects turned out to be a pair of beeping promo clocks sent by BET to promote some kind of upcoming Nick Cannon special that we can only hope will have nothing to do with “America’s Got Talent.” Unfortunately, they led the station to suspend service and required all employees who worked in the building to stand outside for more than two hours.

We’re not quite sure what BET’s PR planners were going for with these clocks, but we would recommend that all PR pros avoid pulling this stunt in the future. At least make sure the clocks don’t start beeping until after they’re outside the box, OK?

Revolving Door: ‘CBS This Morning,’ Broadcast ratings, ‘Live With Kelly,’ and more

CBS News has named a new line up of producers and a director of production for CBS This Morning.

History Channel, BET, Telemundo, and Comedy Central were all ratings winners in 2011. [via Multichannel News]

Live With Kelly is actually doing better without Regis. It’s up 14 percent among women ages 25 to 54.

The founder of The Los Angeles Times Pressmen’s 20 Year Club Ed Padgett was fired this week for an unexplained reason.

Philadelphia Daily News sportswriter Bill Conlin resigned in anticipation of a Philadelphia Inquirer story containing allegations that Conlin molested four people when they were children. Today there’s a story containing allegations from two more women. The Philly Post jumps to his defense.

Piers Morgan gave testimony in the ongoing phone hacking investigation, stating that the Daily Mirror was not involved and didn’t hack anyone. However, when asked about how he got his hands on a voice message from Heather Mills (the former Mrs. Paul McCartney), his answer contradicts hers.

Click through for more media changes.

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Revolving Door: Ryan Seacrest, Publishing App Expo, NewsBasis, and More

Ryan Seacrest may take over for Matt Lauer should the veteran Today anchor vacate his seat. Talks are only in the preliminary stages. [via WSJ]

TIME.com‘s GM paid a visit to Mediabistro’s Publishing App Expo to talk about the role of apps in a business plan. For more on the Expo, check out GalleyCat and eBookNewser.

The publisher, EIC, and creative director of the Manhattan society mag AVENUE have jumped ship with some of Jared Kushner’s money in order to start another Manhattan society mag that has yet to be named. Kushner is the wallet behind the New York Observer (and is married to Ivanka Trump). A statement from the new publication’s publisher and CEO (and AVENUE‘s former publisher), Julie Dannenberg , includes references to Henry James and Edith Wharton so we’re guessing this magazine will be pretty annoying. (Though we love us some Edith Wharton.)

Vogue has launched an archive and the subscription costs $1,575 per year. That’s as much as the average pair of designer shoes on one of its pages, so it’s a deal? The archive has 100,000 articles and 425,000 images. [via Folio]

NewsBasis, a HARO/ProfNet-like site that launched last year, is shutting down on December 16.

T.J. Holmes is leaving CNN at the end of the year to join BET, where he will have his own show and a presence on the website[via TVNewser]

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Kids Get Schooled and a Visit from Nicki Minaj

Nicki Minaj and MTV host Sway Calloway visited a Chicago school yesterday on behalf of the education network and advocacy group Get Schooled Foundation and its six-week-long program Get MotivatED, which encouraged increased school attendance. Twenty-five schools competed in the initiative, but Collins Academy came out the winner with a seven percent improvement. During the course of the six weeks, the initiative also engaged with students through technology, pop culture, and media challenges that reinforced the importance of going to school.

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MLK III and Others to Launch Network Targeting African-Americans

Martin Luther King III, civil rights leader Andrew Young, and others are launching Bounce TV, a network that will target the African-American audience and compete with BET (and its other networks TV One and Centric), which has been the lone network to target this audience. BET has been around for 31 years.

Bounce will feature movies, sports, and original programming, targeting African-Americans ages 25 and older who don’t have cable. According to The Wrap,“A recent Nielsen report found that African-American have TVs on an average of seven hours and 12 minutes each day — two hours longer than Americans overall.”

The station is set to launch in the fall.

Roll Call: CNN’s New CMO, M Booth, M&C Saatchi, and More

CNN Worldwide has named Janet Rollé as the company’s new EVP and CMO, reporting to the president of the company, Jim Walton. Rollé joins from BET Networks, where she was also EVP and CMO, responsible for brand strategy, managed the redesign of BET on-air, and led BET’s multi-platform marketing campaigns.

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BET CEO Lee: Avoiding ‘Train Wrecks’ is Part of the New Brand Strategy

BET is busy trying to shake off negative talk surrounding the company, which has been accused of perpetuating stereotypes about Blacks and women with its programming, relying too much on music-related entertainment, and “selling out” following the Viacom purchase in 2001.

In today’s “So What Do You Do” feature, Mediabistro talks with BET chairwoman and CEO Debra Lee, who discusses the company’s brand strategy. Many BET programs are reality shows, which Lee says are “tricky.”

“The ones that do the best are the train wrecks and we try to stay away from that as we build our new brand strategy, where we’re trying to inspire and motivate folks,” she tells Mediabistro. There are also scripted programs in the works and Lee says there are fewer music videos on the air.

BET reaches 89 million households with news, entertainment, and more. Click here to read more from Lee about its brand and programming.