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Posts Tagged ‘Beth Comstock’

Why Do Marketing/PR Execs Resist Social Media?

For all the talk of original content and social interactions defining a brand in the current age, you’d think that the fingerprints of various marketing chiefs would be all over the social media sphere.

And yet, according to a study performed by conference company BusinessNext Social, the very opposite is true: only 20% of CMOs at Fortune 500 companies have a discernible social media presence.

We understand that most C-level execs, who tend to move from brand to brand throughout their careers, would rather avoid the PR risks of social media by letting other members of their teams take responsibility for spreading the brand message. But the study confirms that most remain stubbornly resistant to Twitter; isn’t that something of an old-school perspective?

The market may force them to jump online: The CMO Survey predicts that social media spending as a share of marketing budgets will nearly triple over the coming five years, and “Gartner Research predicts the CMO will spend more on IT than the CIO by 2017.”

What’s the social media model for the successful CMO? This handy infographic lists Beth Comstock of General Electric as the most influential marketing officer on the social circuit, and a quick glance at her account reveals why:

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

Four Ways CMOs of Major Companies are Using Social, Multimedia to Engage Audiences

Social media and PR were foremost on the minds of top marketers yesterday at Advertising Week in New York. As Stephanie George, Time Inc’s CMO said, “PR now has greater value than ever before. Through our own PR efforts we get the best response from our customers, and to do so you need to have high quality brands and content.”

George, along with CMOs from GE, CVS, and FedEx, focused on the impact of social media on their brands and company reputations. After the jump, other takeaways from the panel.

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Happening Now: GE’s Eight-Hour Online Discussion ‘Ask Anything’

GE is hosting an eight-hour digital event to bring to a close the second part of its ecomagination Challenge Powering Your Home, a $200 million effort to spur clean energy innovation by inviting everyone to share good ideas.

The event, taking place online through 4:30 p.m. ET, will feature commentary from GE’s SVP and CMO, Beth Comstock; Mark Vachon, VP of GE ecomagination; Jeffrey Davis, director of space life sciences at NASA; and many others. The event is also moderated by Chris Anderson and Jason Tanz from WIRED magazine.

Members of the audience can ask questions on Twitter, @ecomagination with the hashtag #AskGE, or on Facebook. Click here to join now.

Restoring Confidence and Trust Top Issues at Council of PR Firms Forum

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Rob Flaherty, President and Senior Partner, Ketchum delivered the opening remarks at today’s sold out Critical Issues Forum, hosted by the Council of PR Firms. The theme of this year’s event was, “Aftershock: Restoring Confidence and Trust in 2010,” and Flaherty pointed out that 80 years ago today was Black Tuesday, which led to the stock market crash of 1929.

“Statistics on drop in trust are incredible, like nothing we’ve seen our career,” said Flaherty. “Are we willing to anticipate stakeholder expectations and push companies to change? Are we willing to step up to the plate and shape corporate character, not just words?” he asked.

Following Flaherty’s remarks was a panel discussion that got contentious at a few points, mostly between James Wiggins, Executive Director, Corporate Communications, Morgan Stanley and Susie Gharib, Anchor and Senior Strategic Advisor, Night Business Report.

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