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Posts Tagged ‘Blue State Digital’

WPP Acquires Blue State Digital

WPP has acquired full-service digital agency Blue State Digital. Blue State Digital specializes in “advocacy, membership and fundraising campaigns for nonprofits, educational and cultural institutions, political campaigns and corporate brands,” according to the press release. The firm was founded in 2004 and has 130 employees in Washington D.C., London, New York, Los Angeles, and Boston.

BSD worked on the “Obama for America” online campaign during his 2008 presidential run. ClickZ reports that the firm continues to work with “Organizing for America,” the current iteration of the “Obama for America” campaign.

The firm joins the roster of WPP Digital companies. Terms of the deal are undisclosed.

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Who Got Hired To Do Vogue Digital Work? Hint: It’s Not a PR Agency

[Vogue editor Anna Wintour]

Talk to any PR agency CEO these days about social media and you will hear about things like the “tremendous opportunity” digital and social media represent. That is true. The challenge is will that opportunity be for PR agencies, ad agencies, “social” agencies or others? So far the answer has been a little bit for everyone, and certainly the changing competitive set is keeping agency execs scrambling to stay on top of their game.

In one high profile account win this week, Blue State Digital won a contract with Condé Nast to do digital work on both the editorial and business sides of Vogue.

Blue State created and said profits are up 40% in 2009, due somewhat to expanding outside of political clients and landing work with National Geographic, the Red Cross, Hearst Publishing and Focus Features.